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Logistics Playing the Key Role as a Support System of E-commerce

Writer's picture: Anuska GuhaAnuska Guha



People may order, buy, and use items from anywhere in the globe in today's technology-driven environment. Now, this subtle shift corporate world has resulted in entrepreneurs' innovative thinking to understand the minds of customers in a new way and make different preferences for customer satisfaction. It is now possible to run a business without having a physical location and still generate a lot of cash in revenue.

The Internet plays a significant part in this. It is not merely the buying and selling of things or the movement of money that has disrupted the old company structure model but the advancement in technology that has done so. This e-commerce success has been triggered by the phrase “buy now” and “Order Now." When you start tracking your purchases and their arrival, logistics enters the picture. The total process of controlling how resources are bought, stored, and delivered to their eventual destination is referred to as logistics. It's a vital aspect in the expansion of the e-commerce business, and it's critical to customer service and happiness.

Customers appreciate e-commerce as the most convenient and preferred purchasing method, and it is now simple for us to obtain things from all over the world by just clicking on the 'Order' button present on all online apps and websites.

The key reasons for this extraordinary growth are the variety of things available and the ease with which they may be delivered. Customers may buy from anywhere, so they don't have to limit themselves to what's available in their neighborhood. Another important factor for e-retailers is the provision of a 'Cash on Delivery option for clients, which is quite popular.


An individual's purchasing experience is not complete if they merely order the item; it is only complete if they receive the promised product on time and can see product reviews, photographs of other people using it throughout the purchase process, which increases consumer confidence in the purchase. The logistics function, which is broadly described as a component of supply chain management that allows items and services to be carried from, through, and to a corporation, enters the picture. It is the process of moving goods and materials from point of origin to site of consumption. As a result, e-commerce and logistics are intertwined and contribute to economic growth as a whole.

There's no denying that the surprising corona pandemic shocked the whole world. The unexpected health crisis impacted nearly every element of life, both on an individual and societal level, and forced people to undertake long-term lifestyle changes. On a personal level, we saw the transition to digital as one such transformation. People found a new friend who helped them do everything from grocery shopping to bill payments from the comfort of their own homes. While many industries and companies struggled during the terrible lockdown, the e-commerce industry took the opportunity, causing many offline buyers to switch to online shopping. Any internet business that wants to survive and succeed has to have well-planned and executed logistics. Even if you produce world-class items, they will be rendered useless if they do not reach the buyer within the specified time frame. As a result, if you don't have a good e-commerce logistics infrastructure, your conversions will suffer. It may be time to invest in a robust logistics set up to support your business, whether you've just started your online adventure or are looking to extend your portfolio e-commerce enterprises require a well-functioning supply chain to lower manufacturing costs and minimize the time it takes for a product to respond to a demand. To increase the efficiency of logistics and supply chain, e-commerce development solutions employ technology such as point-of-sale, file transfer, video conferencing, and email.

In the long run, it's usually best to outsource your logistics operations to an expert or a third-party logistics (3PL) supplier. Their storage and inventory management, transportation, distribution, and other operational responsibilities skills and experience may truly give your firm more established, and reach can increase more.

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